Regulatory compliance for pharmaceuticals sales

The client provides regulatory research and compliance technology for pharmaceutical, biotech, and medical device companies, maintaining a database of global, federal, and state marketing and sales regulations that’s kept current as laws change. For an industry where a missed or outdated regulation carries real legal and financial risk, fast, reliable access to accurate guidance isn’t optional, it’s the product.

Challenge

The platform hadn’t kept pace with what its users needed. It fell short of basic modern expectations: a clean interface that worked consistently across desktop and mobile browsers, and an experience that let compliance professionals find what they needed quickly rather than dig for it. New functionality had been layered on over the years in ways the original system was never built to accommodate, and it showed: existing subscribers were increasingly frustrated, and new subscriber growth had stalled.

Gavant Solution

Gavant rebuilt the platform from the ground up. The path to finding and filtering compliance data was completely reimagined, not just simplifying the search itself but surfacing cross-references to related regulations across other jurisdictions, so a user researching one rule could see what connected rules existed elsewhere. A responsive design made the platform genuinely usable on mobile for the first time, and new features supporting personalization and peer interaction gave subscribers reasons to engage with the platform beyond a single lookup. The rebuild also gave the client’s own team the ability to manage and update regulatory data dynamically, rather than depending on periodic, costly data releases.

Impact

The new experience became a central part of the client’s own sales pitch. By the end of the second year, the platform saw 74% subscriber growth, and compliance data could for the first time be updated dynamically by the client’s own staff, saving tens of thousands of dollars a year that had previously gone toward manual data release cycles. Gavant has continued to support the platform since the rewrite, an arrangement that has carried on for years.