Media & Entertainment

Manage, curate and deliver multimedia/gaming content across every device

Industry Challenges

Competition for attention is at an all-time high. It’s clear social media has changed how we connect with audiences, but entertainment industry shifts are often discussed in terms of technology and platform changes. SVOD and subscription music services are leading to a rise in live entertainment to break through the clutter and the power shift from creator to consumer is driving growth and change.

Cord-cutting and digital delivery
87%
Personalizing the experience
78%
Mobile consumption
65%
Current Trends

Consumers are increasingly willing to pay for content online rather than consume ad-funded content, a trend partly driven by rising awareness of the variations in caliber of news outputs. Furthermore, the attractiveness of an online model is, for some genres, becoming more compelling, as music subscriptions and other digital catalogs provide a more individually tailored experience than traditionally bundled services can provide.

A steady rise in broadband speeds has facilitated the rise of the online subscriber. Many homes have the capability of 4K or ultrahigh definition (UHD) resolution, enabling a richer video experience. And the growth of 4G networks has made music streaming while connected to a mobile network far more reliable.

The role of the smartphone in society, for tech vendors, screen manufacturers, enterprises and government, is becoming ever more central. Smartphone penetration among adults in developed countries is continuing to grow and advancements in hardware and software technology are helping smartphones consolidate their position as the primary access to digital service and content.

A major driver of increased smartphone usage and value is its wider and deeper usage in a business context. Over the past 10 years, smartphones have redefined how people live and interact with each other. Over the next five, it'll be enterprises’ use of mobile to transform the way work gets done in settings from retail store operations, health care, restaurants, sales and field maintenance to dozens of other services and processes.

Marketers have access to an immense amount of data. As consumers move more and more of what they do to mobile devices, media companies are building product extensions to follow those audiences.

Mobile devices provide marketers with a direct interactive feedback loop to consumers, who throw off an incredible amount of collectible data. These non-PII data sets are being used to assess, plan, target and ultimately evaluate campaign success while at the same time priming and validating traditional media buys.

AR at its core is a special technology that enables digital images to be superimposed on real ones. It is only recently that AR content creation has gone mainstream, albeit in a simplistic form. But it has become an increasingly popular smartphone application, often for entertainment applications like face swapping and adding filters.

Current applications of AR take on a somewhat cartoonish appearance,  but as content creation software becomes smarter and device cameras become an integrated tool within that set, applications of AR will take on a more photorealistic appearance. From gaming, to short videos, to home decorating, myriad genres of content stand to be affected by this technology.

Autonomous vehicles are at an early stage and a great deal of safety- and politics-related discussion lay ahead. As AVs emerge, passengers will have more time on their hands, which brings new opportunity for digital content consumption.

Case Study

Social Media Platform

The client is a media software company. Gavant developed a web and mobile platform enabling celebrities to make their photos and videos available to social media outlets like Facebook, Twitter and YouTube, while maintaining ownership of that content. Fans could engage with their favorite celebrities through dedicated landing pages and share content amongst their friends.

Case Study

Metrics Dashboard

The client is a video game production studio. Gavant built a platform to collect and report usage data on players of a globally popular video game. The system captured metrics reported by the game, like time spent on a given song, number of songs played, and highest score, and provided powerful dashboard tools to analyze the data collected, enabling a feedback loop for enhancements and additional gameplay.

Case Study

Music Asset Catalog

The client is a global provider of premium stock images and video. Gavant built out a full integration of music assets into their existing platform, complete with audio preview, transcoding, bundled licensing and payment checkout. The end result was a fluid user experience for consumers of multimedia content licensing and purchase.

Case Study

Celebrity Portrait Platform

The client is a global provider of premium stock image and video content. Gavant modernized and rewrote a software platform for their most exclusive brand, which provides authorized users access to their high-end portraiture division, where licensing is obtained for the publication of exclusive and often private celebrity photo sessions.

Case Study

Soundtrack Licensing

The client is a music licensing company representing independent artists. Gavant built a platform with rich functionality to catalog and search music and sound bites for placement in TV, advertising, video games and film. Their product creates an original marketplace for music by managing the rights and content of musicians while serving the needs of media companies worldwide through the effective use of database and search technology.

Case Study

Asset Warehouse

The client is a software company with a background in media. Gavant built a SaaS product to enable large organizations to store and organize their media assets. The platform provides rich tools for tagging and cataloging assets across campaigns in addition to controls for access and auditing usage of the content.

Case Study

Sweepstakes & Gaming

The client is a software company. Gavant built an interactive gaming site for lottery fans and casual gamers. In addition to offering best in class casual games our proprietary, patent-pending “second chance” and sweepstakes powered promotions engines produce real money sweepstakes wins for players in selected states.

Social Media Platform
Metrics Dashboard
Music Asset Catalog
Celebrity Portrait Platform
Soundtrack Licensing
Asset Warehouse
Sweepstakes & Gaming
digital

Technology & Design

Digital Transformation

Digital transformation is the innovative blend of sophisticated technology, beautiful design and compelling experience. It requires expertise, strategy, discipline and the courage to challenge convention.

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